BevNET Live‘s two-day beverage conference, sponsored in part by ForceBrands, kicked off on Monday at the Loews Santa Monica Beach Hotel. Mid-way through the conference, ForceBrands hosted an afterparty on Monday evening for conference attendees.
The event was held at the Museum of Flying in Santa Monica, Calif. ForceBrands took the event to new heights with a ‘business class’ lounge for priority attendees, a ‘pre-check’ station for guest check-in, and custom travel-themed postcards.
Wand asked BevNET’s Founder and CEO John Craven to come forward and take the inaugural swing, which brought down the pinata that was filled with candy and $2 bills stamped with PIÑATA’s logo.
The event attracted nearly 400 attendees and concluded around 9:30 pm.
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